Proud of British Beer from Society of Independent Brewers on Vimeo.
I am a fan of each of these short craft beer manifestos and the British “Pride” video is another great addition. I love that they talk to the farmers and the store keepers as well. It really is a chain of people and I like that they bring them into the fold too.I
I know there is backlash at the craft beer videos. I think it is misplaced though. For a couple of reasons, each one is a snapshot of where we are and where we might go in the craft beer industry and secondly, there are still way too many people drinking crappy beer. So if each of these videos add more to the ranks of the good beer drinkers then they do the job.
So be snarky about the line readings or say the music is too melodramatic. But the heart of being proud of craft beer is beating in these videos.