Every twice-in-awhile you see something on the interwebs and can’t believe it’s true. This post states that Amazon is opening a pop-up bar in Tokyo.
April Fool’s in October, right? But Amazon owns Whole Food’s and is selling Alexa in the produce section and it doesn’t seem as far-fetched.
But other than price, why would one go to an Amazon branded bar? For a robot to make a drink? or maybe selection you can’t get elsewhere. I certainly don’t think it’s for the ambiance.
Maybe Amazon will pop-up in Los Angeles but my suggestion would be to make it part of the community it is in. Have local brewers, distillers and vintners in house. Go ahead and tout some hyper expensive whiskey but also talk about whiskey history and its future. Don’t be some sterile glassed in enclosure.