YCH and PBS 2024

I am usually wary of brand extensions but I do think that what Yakima Chief Hops does with their annual blend to benefit the Pink Boots Society fits into a brand extension slot but with benefits.  

This year the blend features a harmony of Simcoe®, Mosaic®, Chinook, and Krush™.  That last one seems to be quite en vogue at the moment.

The other cool thing about the 2024 blend is that YCH “partnered with women-owned farms within its network of growers to assist in creating the blend. Jessica Riel of Double ‘R’ Farms, Reggie Brulotte of Brulotte Farms, and Erica Lorentz of Lakeside Ranches each hand-selected their favorite lots from this year’s harvest, which the YCH sensory team used to craft three compelling blends for the Pink Boots Society membership to vote on.”

A third cool thing is that YCH will donate $1 from each pound sold to the Pink Boots Society.

Limited Larks

You may recognize the name Hoplark as the creator of hopped teas and waters that I usually see at Whole Foods but can also be bought online.

You may not know that they also have limited editions like…

..or like this…

…might be a good alternative when the sun rachets up the heat.

Pink Boots Blend 2024

It is crazy to think that this upcoming year will only be the 7th anniversary of the now annual Pink Boots Blend of hops.  The partnership with Yakima Chief Hops creates a new “blend each year with a portion of the proceeds benefitting Pink Boots Society, the non-profit organization whose mission is to assist, inspire, and encourage women and non-binary individuals in the fermented/alcoholic beverage industry to advance their careers through education. YCH will donate $3 from each pound sold of the Pink Boots Blend directly to PBS, helping them to further their mission.”

This year, “the hop varieties in the 7th Annual Pink Boots Blend were collaboratively selected by PBS members through a combination of mailed kits and in-person voting during the Great American Beer Festival. This year’s distinctive combination features a harmonious melody of HBC 638, El Dorado®, Ahtanum®, and Idaho 7®.”

Next year, you will start seeing Pink Boots beers and I highly suggest tasting as many as you can.