Tag: packaging

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Cardbeerd

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Do you like wood-aged beers?  What about wood-fiber beers?  Looking to sustainability, Carlsberg premiered the Green Fiber Bottle which they have been working on with the company ecoXpac who have bullet pointed the bottle attributes on their website:

  • Optional design of bottle with either screw cap or single-use seal. And fits in with any existing filling plants.
  • Made from paper pulp, which also is renewable resources.
  • New patented production technology guarantees high level of energy saving – up until 80% compared with conventional moulded pulp production.
  • After use the bottle can enter into recycling systems on equal terms with cardboard and paper, or decompose directly in nature.
  • The production unit is small and compact, thus it can be transported and put up wherever in the world the bottles are to be filled.

Admirable, yes.  But this country struggled to use cans because of early versions that affected the beer (oh, and association with big beer that were considered negative).  And the elephant in the room is how will this protect the beer from light?  Gotta be better than green or clear glass, right?

So I don’t see how this bottle will be more than a novelty.  Though it would be really cool to see an L.A. Beer Week beer packaged this way.  Would make quite the collectors item. Tip of the Hat to the Brookston Beer Bulletin for posting about this earlier.

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FoodGPS Teaser – 32 Via dei Birrai

I leave L.A. for a week and head to Italy via beers that were sent to me from 32 Via dei Birrai. The story will post tomorrow over on FoodGPS but I wanted to show off the cool packaging that they do for their flavorful beers.

A unique carrying case that can hold a trio of 32 beers.
A unique carrying case that can hold a trio of 32 beers.

 

A beautifully designed publicity package.
A beautifully designed publicity package.
Each cork has a different letter. No word emerging yet.
Each cork has a different letter. No word emerging yet.

 

 

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Genesee Cream Ale redsign


Genesee is one of those beers that is spoken of fondly and one of the few cream ales out there. (It is one of those neglected styles until someone makes an imperial brett version). I am glad to see that it is taking off again if only for me to get it out here on the west coast. And I do like the return to retro look as well. It works so much better when the product in the can is good too. Here is the scoop from Genesee….

“First introduced in 1960, Genesee Cream Ale was an overnight success among beer drinkers thirsty for something a little different. Now, more than 50 years later, Genesee Cream Ale is returning to the packaging that once made it famous.

According to Janine Schoos, brand manager for the Genesee Family of Beers, Genesee Cream Ale is experiencing a resurgence. The beer is taking off in cities like Brooklyn, Atlanta and Seattle. Better availability, along with growing interest in beers with heritage, have helped Genesee Cream Ale gain relevance among consumers.

The new packaging mirrors a move made last year with Genesee Beer. “The response to Genesee Beer’s vintage packaging, along with the release of a collection of heritage beers, has been overwhelmingly positive,” said Schoos. “We’re getting back to our roots and reintroducing the packaging that people knew and loved. And beer drinkers are responding – Genesee is rapidly growing.

“We know people have fond memories of Genesee Cream Ale,” said Schoos. Genesee was once a household name and we want to bring it back.” The new Genesee Cream Ale packaging began appearing on shelves in early May.

Along with 12 oz. cans and single serve offerings, Genesee Cream Ale is available in six pack 12 oz. “glass cans,” also known as stubby bottles that it donned in its glory days. First introduced in 1974, the iconic bottles, embossed with a signature letter “G” for Genesee, helped propel Genesee Cream Ale sales to 1.4 million barrels that year.”