The Firkin for November 2015

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I feel at times, as a beer geek, that I have to apologize for the beer snobs of the world.

Here’s the scene: I am in a bar that has a Bourbon County Stout night. Black Friday with Goose Island. As someone who has been to many beer events, I know that events are not super fun for the staff and require extra work. If I see an issue, I will bring it up later when the dust has settled. During the event, I try to not be an additional problem.

Or, you could loudly proclaim that you are a sommelier (master, no less) and a BJCP judge and that the glassware is inadequate for the beer. You could also swirl your glass so roughly that you are making a beer milk shake. Then you could let a beer breathe for thirty minutes. All the while loudly talking about each aroma as if it were the Word of God.

If you really wanted to snob it up, you could ask the sniggering under his breath beer blogger about the horrible glassware and have said blogger tell you that a snifter would be better then the wine glass.

I didn’t want to be a dick to the guy. But I felt my hand was forced. The bartender had lost it after being told about wine glasses. Basically telling the bar that it was one of those nights. I couldn’t let beer snobbery stand unchecked so when the guy produced a home brew BCS clone and told me it was 45 out of 50 points, I told him no thanks. I don’t believe in points. Everybody’s palate is different and I trust certain people. With the implication being, I don’t know who you are and therefore I don’t trust you.

I could have easily been much harsher. I know of two beer people I wished had been there to really dig into the beer snob and left wounds.

It’s pretty simple. Don’t be a dick to the staff or your bartender. Tell them you appreciate their extra work and don’t ask for wine glasses when tasters will do on a busy night. Here’s a thought, if you stop before you speak, and ask yourself if you are being beer snobby,you just might get better service and enjoy your beer more.

The Firkin for June 2015

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If your mind can picture it despite the drought that looms large, Los Angeles used to be flooded by the LA River. Then the flow was boxed up and channeled into a concrete canyon. DWP and Mullholland and Chinatown with Jack Nicholson later, it became a bit of a joke. You could say the same about the L.A. craft beer scene. It was tidied up into bottles and cans of German lager early on and that was pretty much it until Craftsman came onto the scene.

Even then the river of beer was still tame, 1903 lager was fancy back then and really in demand. But now, the craft beer is booming like LA riverfront property and the flood of beer is enormous almost like the Mississippi.

L.A. has become a year-round beer town. I should know, I collate the Food GPS Beer Blast and I see the events that happen each and every week. Tap-takeovers happen with regularity. New beer releases are happening almost every week too. The growth of beer happenings has had the deleterious effect of making the recently concluded L.A. Beer Week just a super-sized version of what occurs the other 357 days of the year. (in a good way!)

Which meant that I missed quite a few events. Granted, I had other reasons not to attend some events. My day job keeps me in Burbank until 6pm, so getting to the South Bay or even Van Nuys for a weekday event is a traffic fight. Also my wine loving Mom was in town for ½ the week which blocked off a chunk of the schedule.

That meant not attending the Battle of the Guilds but the idea of SF-SD-LA in one venue sounds better than it plays out. Last year at Mohawk Bend the place was just jam packed and Naja’s Place is no better capacity wise which makes for lots of standing and waiting and less opportunity to really compare the three cities beer output. Next door King Harbor and their satellite taproom held more appeal to me.

Other “misses” for me were comparing and contrasting the Cascade collaborations with El Segundo and Phantom Carriage. Walker’s Wild Ride is always fun and the Metro Red Line idea was a nice touch. MacLeod’s cask event would have been nice to attend but I expect the crowd was healthy enough even without my presence.

This is no indictment of those creating events, the breweries or the L.A. Beer Week organizers. To the contrary. Taking Smog City as an example, I did not attend the many tap-takeovers they were featured in nor did I go to their Rarities and Barrel Aged party. Not due to any anitpathy towards them but primarily because I had driven to Torrance twice in May for their Anniversary and the bottle release of Cuddlebug. And they were pouring in Exposition Park so I got my fix. And I wanted to try a wide-ranging assortment of beers.

We have had invasions from Bell’s, Boulevard, Ninkasi and the like plus new local breweries ready to pop at any moment now. We don’t need a week to drum up support or beer, that support is here. The question that remains for me is what is next for beer in LA and how do we celebrate the origin story while moving forward.

Does that make me a tired old grump or someone who has already had his fill is up for your interpretation. Personally, I think it is a great problem to have a full river of beers fed by streams of L.A. interpretations of cask, Belgian and wild ales running through my backyard.

Peel the Label – Sticker Shock

Over the course of last year, sticker shock at craft beer event prices really started to wear on me. Every weekend seemed to tout a new beer-y happening with a price tag north of $50. And I believe that L.A. may have reached the limit on such expensive events that can be thrown in a year.

 

My reaction is partially due to festival fatigue that anyone who covers craft beer eventually encounters and that plain ol’ beer fans are probably feeling as well. I love picking up an impressively logo’d taster glass as I walk into a festival space and having the choice of multiple beers from multiple breweries but after six or seven samples, my palate gets tired. And if it is a timed session, the clock begins to tick and you can’t really linger too long on any one sample. The “must taste everything” part of my brain takes command.

 

Afterwards, the opportunities to recover become scarce. I almost could have scheduled just beer events most weekends of the year. But instead, 2014 was the first time that I skipped big events just to ensure that I could enjoy a festival or other beer outing the following weekend.

 

My choices of what to skip was made easier though by price. If I could get into a festival/dinner/release party as a member of the media, I would generally go, but if no pass was forthcoming, I took it as a sign to take a pass. Because by the time December (heck, even October) rolls around on the calendar, it can be hard to justify spending the time and money on yet another event. Eventually the beer budget is tapped out.

 

And no amount of brewer rock stars or imaginative beer and food pairings can save that.

Getting people to events becomes much harder. And guess which end of the price scale gets hurt by that? The top end. I know of a few events that were flat out cancelled last year due to lack of sales. I’ve been to events that had PR firms behind them that were not super well attended. Certain parties may still pull extraordinary crowds but a local brewery doing a beer dinner priced at $70 will be a tough sell from now on. Because it is already!

 

Not that the value isn’t there. From my experience, I have received much more in beer alone than paid for at most events that I have attended. But even with an improving economy you can’t spend money at every tap take-over, festival, bottle release and then be semi-expected to also be buying bottles and cans for home consumption and just go out to a bar for a lark.

 

In a way, it was easier when you only had a few breweries in our City of Angels. You would go to any and all events to not only support the locals but also because the calendar was open.

 

How to avoid this malaise?

 

  1. More options spread out over more days.

Make your festival a two day affair or publicize a leftovers night. And if you are preparing a beer and food pairing dinner, offer a la carte options as well. Some may blanche at a high price tag overall but won’t blink at a dessert and beer option. And instead of a VIP (or in addition), how about offering a discounted ticket (with a better name than discount) that offers less beer.

 

  1. Calendar management.

You can do two things. Stake out spots in advance. Plan your tap takeovers for the third Tuesday of each month. That will condition people to show up out of habit. Very Pavlovian. But first check around your immediate area to see if others have something going on that day. You may not avoid all scheduling conflicts but you can get out of the way of biggies like GABF.

 

  1. Do Less

Seems obvious but instead of planning more events publicize people just coming out for a night. Make it more about beer and a movie or beer and a concert depending on where you are located. Help people combine their entertainment so that they think of craft beer as part of their everyday life and not simply in connection with an event.

 

The times are a’ changin’ in Los Angeles and those who can both realize what the situation on the ground is and who can alter course to take advantage will be the winners in the end.

Peel the Label is an occasionally appearing post about the world of craft beer with no links, photos or graphics. Just opinion.

The Firkin for December 2014

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After years of bitterness, why are IPA’s the undisputed style king with the most entrants at the Great American Beer Festival and probably the most brewery best-sellers and flagship brews?

Will the IPA bubble burst?  Or will the popularity just keep skyrocketing?

My palate thinks not and for a few divergent reasons.

First the style is less a cul-de-sac and more a round-about.  IPA’s, the regular plain kind may very well be played out but into the breach steps Session IPA’s.  When that phase ends the Black or White IPA finds new life.  Then there are the Coffee IPA’s the fruit and spicy IPA’s.  The doubles and triples and Imperials.  Single Hop, Fresh Hop. The list goes on.  That’s not counting IPL’s (substituting lager for ale) or hoppy saisons.

So when Cascadian Dark’s become passé a new sub-style pops up.  Like a game of whack-a-mole.  And that leads me to my next reason why IPA’s seem never ending.

New hop varietals.  Citra begets Mosaic begets Mandarina begets New-Mexicanus.  The hop pipeline doesn’t appear in danger of running dry.  Once a hop becomes hip, it gets plugged into all of the above categories and the race is run anew.

The third reason behind the popularity is that the growth of craft beer keeps bringing new converts into the fold.  At a pace, I believe, that is much greater than current fans growing tired of hop bombs.  Now, I don’t have any concrete statistics on this but I buy less IPA’s each year but if the people jumping on the bandwagon (a good thing) are buying more then there is no chance for disenchantment to set in.  A backlash can’t form when the members of the backlash are always in a minority.

I will add a fourth idea to the mix as well.  Regional differences.  The IPA’s of Portland, Oregon are not similar to San Diego and San Diego is not similar to Fort Collins.  Let alone bridging the gap between East Coast vs. West Coast palates.  So, if one tires of Palate Wrecker, you have multiple others with different flavor profiles to choose from.

Does that mean that IPA’s will be king of the castle forever?  No.  Beer history is littered with the rise and fall of styles all over the world.  But it may take longer than most pundits believe.  Including myself.

The Firkin for August 2014

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When people speak of craft beer people being snooty or uppity. It is usually aimed at the apparent seriousness and wine-ification of beer. Where some of the fun seems to be leached out of the simple act of drinking a beer.

And that leads me back to a question that I come back around to on occasion after visiting yet another, nicely appointed bar with a well-made bar and varied tap list with Etsy-esque bottles used as lighting fixtures and a cool logo. Why aren’t there more fun craft beer bars out there?

Where is the British or Irish bar? Where is a bar with old-time videogames (Philly I guess). Or the charity pub (see here). Or hell a dive bar. A certain cookie cutter approach seems to have taken root. Breweries have taprooms in industrial districts and invite food trucks. Bars will have gastropub fare and multiple taps and multiple TVs. End of story.

How about matching the creativity of beers with a creativity in design and thematic elements. I’m not looking for Dave & Busters meets Charles Edgar Cheese but something fun. Maybe a design theme based on a bottling line or history of a local and perhaps long gone brewery.

I would like to see a little whimsy injected into the next wave of beer establishments. We already have bloggers belittling other bloggers for not being serious enough, we already have brewers suing over names, we already have a bleeping hellacious water issue in California.

There is enough serious. Let’s have a fun pub.

A Return to the Beer Advocate Forums

When I first jumped into the craft beer pool, so to speak, I would go on the Beer Advocate website a few times a week to satiate my need for information and stimuli. Soon after I subscribed to the offline magazine as well.

What was at first illuminating became slowly, less interesting and more repetitive especially where the forums were concerned. It became a what IPA (insert style of your choice here) are you drinking call and response. Something that when Untappd came on the scene became less relevant due to real time data reloading every time a friend checked into a beer.

There was just so much stuff to wade through that did not pique my interest. And though the style guides and brewery information is still extremely helpful and I consult those sections of the site to this day, the need to check into the site on a regular basis stopped.

Lately though, I have been wondering about the wealth of information in the beer interwebs and how to navigate it and find the useful amidst the sea of ones and zeros. So I returned to Beer Advocate (the website) in 2014 to see if it has changed or not. Or if I have changed. Is there helpful advice to be found?

And I found an amazing lack of attitude.  Yeah, there was sarcasm (which always plays well on the interwebs, see what I did there?) and there were the usual topics like “What are the top 5 breweries in Pennsylvania?” and the large amount of IPA posts but I was pleasantly surprised that it was less offensive than I remembered.  Maybe, I have mellowed or the people who post have mellowed but it seemed much more in line with the type of back and forth you might have with a group of friends who didn’t really know each other and were sorta grasping for topics.  Not a bad night out but certainly not the depth of a debate on beer you would have with close friends and craft beer fans.

But the topics seemed all re-hash to the point where many questions start with “Sorry, if this has been asked” or a comment about it not being the first time the question was asked but give the newbie a break.  One typical post is Best By versus Bottled On.  Yes, it is an important question but asking a bunch of beer geeks that will yield a 50/50 split and opinion and that’s about it.  A better guide would be asking 5 brewers or QC managers at well established breweries for their answer.  That would yield knowledge you can use.  This type of post could be done in an online poll just as easily. I guess my innate dislike of random opinions from random people not being helpful to me is still  very much intact.  Iwould rather talk to someone that I know is an actual human.

And I don’t think that those new to craft beer are well served either.  Except if you are canvassing opinions to help you form your own., you would be better served to ask someone at a bar or beer shoppe questions.  Or get in touch with a local beer blogger to find out about the area.  I would like to see a variety of questions and maybe more ask a columnist from the magazine question and answer.  Maybe seed some bigger discussions with comments from brewers and publicans.

So BA is improved in tone but the forum content is not adding to my, personal, beer growth.

The Firkin for July 2014

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Scrolling idly through Facebook posts, I ran across one that announced the winding down of the Taplister website/app. Barring a financial angel swooping in and saving it. For those who did not use it, Taplister was a crowdsourced source for what was on tap at bars and breweries. You could log in and find out what was pouring before you arrived at your barstool.

I was watching with a careful eye how Taplister and another website, BeerMenus looked and how often it updated and if and how much they would charge for access. The main reason for my interest is that I do a non-crowdsourced and more manual version of what Taplister was offering in the form of the Food GPS L.A. Beer Blast. And I alternated between thinking that crowdsourced would overrun what I was doing and then believing that it was better the old-fashioned (my) way.

But now I have come to the realization that although the look of the website and app is important, and the ease of use is important, plus accurate up-to-date tap lists is of paramount importance, they all fall in line behind how the creator/owner is making it a viable business.

Do you charge the customers for using? If so, then many in the interweb community will simply not use it. Because free is everywhere with a little poking around. Do you charge the bars or breweries? If so, then many publicans and brewers may opt out, leaving gaps that makes the service seem incomplete and leading to comments of “Why isn’t Bar A on the list?, they’re the best”.

You can use a combo of both or scramble for sponsors to cover costs. But in the end evaluation, is there a need for a constantly updating gargantuan list of tap lists? Enough to warrant charging for it? I don’t think so. Which leads to the question, What can and should be charged for if “everything” isn’t it?

Let me answer that by tackling the information itself. I am turning toward the viewpoint that a huge amount of data is less helpful. With curated lists being better in tune with what will be needed. There is a reason why listicles are popular. You take a vast swath of data and condense it into a list. A list is easy. Too easy most times without any goal other than as clickbait. That inherent flaw of throwing a list together without education, or worse, having the interwebs choose through voting has made actual curators more needed than ever before. And a curator can charge for expertise.

What is more valuable than microscopic coverage of a city or region and every beer on tap is a vetted list of which craft beer establishments you should spend your money at and what beer they are serving, compiled by someone or a group that has trust and knowledge. This opinion isn’t to toot the horn of the L.A. Beer Blast but it is an example of having people with craft beer experience in Los Angeles providing a snapshot of where craft beer fans really should go for their next pint. I would pay to hear and taste what people like Ryan Sweeney or Brian Lenzo or Steve Skorupa think I should have a glass of.

I see a future where we look to those with great taste to guide us to great beers and great breweries and not to a massive list of beers that is so large that it is debilitating.

The Firkin for June 2014

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Criticism is a buzz word in the world of beer blogging. Mostly revolving around the topic of “There isn’t Enough”. That bloggers are playing it safe and letting breweries skate when they should be called out.

I am of the school that positivity leavened by realism doesn’t make one non-critical. But what gets lost in the “cheerleader” or “evangelist” debate is timing. When and where do you criticize a beer?

There are some who may want to try a beer multiple times over a span of time to see if a beer is progressing or moving backward or in stasis. That is fine if it is a core beer. Not so good, if it is a specialty one-off.

Do you criticize when a brewery is young? Or do you wait for it to find its sea legs? That method is foiled because some breweries are strong out the gate and can create unrealistic (or is it the converse) expectations. In SoCal, both Bottle Logic and Societe set high bars that other start-ups have not matched.

Do you speak to the brewer or to PR person? At a festival with thousands or quietly one on one? E-mail or in person?

These are all questions to ask yourself after you have formulated your constructive criticism. I know there are times when I simply do not want to hear any criticism. Whether delivered well or not. And since it is hard enough for married people who live together to recognize those “bad times”, you can imagine that opining about why a beer might not be up to snuff to a brewer who may have just spent time cleaning a kettle might be more difficult.

On this blog, I attempt to lay out why I don’t like a beer without outright stopping other people from trying that beer. My method is to be hopeful until I get let down repeatedly. But that doesn’t mean that anyone is off the hook. If beer 1 is bad enough to warrant a negative review, I will say so on this blog with a caveat that I hope it gets better or that I may not be the best palate for a particular style. Because the goal of criticism is to improve the NEXT effort. The goal is not to give your blog credibility or to drive someone to anger.

The way to get better beer is for people to be honest so that a brewer can then either use the opinion or not. Then the blogger can choose to either buy their beer or not.

The Firkin for February 2014

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I don’t mind a beer blog that is infrequently updated.  I don’t mind if it is short and filled with spelling errors.  I even don’t mind if it is a re-posting of a press release all that much.

But what kills me are blogs that get updated once every Blue Moon (pun intended).

I will excuse those who are primarily Facebooker’s or Instgrammer’s or who use Twitter only.  Fine.  I get it.  It is perfectly acceptable to be a craft beer fan via Twitter as it is a blog.

But if I head over to your blog and all I see are posts from a month back then I have to wonder.

What is stopping you from putting new content up? Or at the least a note saying brb.

Is it time?

It is not hard to set a schedule and stick to it.  If it is.  If “work” intrudes, then set a more realistic goal.  If once a day is too much, then try once a week.  Regularity is the key.  And if your ambition is too big and your dreams for your blog require more time than you have then you need to scale that back or wait until the time is right.

Is there not enough going on in your city?

This is harder but you can find topics to write about.  Discuss which style of beer you like and why.  Write about your first beer.  Write about your last beer.  Review all the beers you have.  Or write about what your city needs to become more hospitable to beer.  Talk to bartenders and find out which craft beers are selling and why.

Or is it…..

…time to re-evaluate how the blog fits into your life. If you have gone to the trouble of setting up a blog and then don’t use it, do you like blogging? And that will lead to the next question, what do you want to blog about?  Why are you doing it?

And if that means taking a hiatus or changing course, then put a post up on your blog talking about that.  Let the readers know what is going on otherwise we may think you are stuck on an island with no beer and a volleyball named Wilson.

The Firkin for January 2014

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There are times when I read other people’s blogs that I wish I had coined / turned a phrase as well.   It happened again, twice!  One of the usual suspects made me jealous.  Beervana, in a post about Goose Island and their line of sour beers said this, “Harmony and balance, far more than intensity, is what I value.”  Then one paragraph later, “Intensity is a marker of authenticity in the US.”

(You can read the full post HERE, and I suggest you do)

This is an issue that I think will become more important as craft beer reaches maturation and saturation points.  How does a brewery differentiate itself from others when all beers are turned up to 11?  How do beer drinkers value and judge beers after having their palate’s blown out by an extreme beer?

Recently, I have had a few pepper beers.  I am not equipped with a tongue that can withstand much (if any) Scoville units so I could not judge the merit of the peppers sourced but I could easily tell that what I was drinking on two occasions was nothing but heat mixed into water with some malt.  Balance was just not there.  Like having a meal where the salad was dosed in Sriacha, followed by jalapeno poppers and a main course covered in ghost peppers.  There was no counterpoint to the heat.

One was a hot pepper IPA but the hops were not to be found.  The other was aged in Bourbon barrels. (Which usually is the culprit when a beer is unbalanced.) But here again was not to be found by me as I reached to pour the offensive brew down the drain.  My first such drain pour in months.

The main trouble makers in my mind are hops and bourbon barrels, with strange ingredients a distant third. I know that I am not going to slow down the IPA, DIPA, BIPA, Imperial IPA train.  I ain’t jumping in front of that.  But I wish there were more purveyors of IPL’s or IPDopple or style mash-ups that would require a little more finesse.

The crazy thing is that well balanced hop bombs can be made.  Smooth and silky barrel aged beers can contain a multitude of flavors.  I have tasted those beers.  Lagunitas Sucks is a perfect example of a light but hoppy IPA.  I haven’t had the pleasure but Jack’s Abbey on the East Coast has a rep for making some great lagers with hops.  New Belgium had a peach beer aged in Leopold spirits barrels that contained a cornucopia of flavors.

But more often than not.  You get a big whiff of bourbon upon opening a bottle and then alcohol heat.  Any other flavor is subsumed into the bourbon.  Same with hops.  It is just a bracing bolt of bitter.  Hard to distinguish the different hop varietals when they are thrown with abandon into the kettle.

I hope 2014 and the years beyond will bring us more nuance and less intensity.  A broader spectrum of flavors and not a sledgehammer.