Believe

Narratives, whether true or false, can be powerful.  Many American cities have been painted with a broad brush of “unsafe” or “uncool” even if the day to day is not much different.

Portland, my hometown neighbor to the north, has endured a bit of bad press you could say but during both of my visits this year, it has seemed just as filled with beer, good food and frustrating parking as any city one lives in or visits.

So I am glad to see Old Town Brewing go to bat and stand up for the City of Roses with their recently launched Believe in Portland IPA.  Which you can read more about HERE.

Idea from the North – Drive Through

Old Town Brewing is setting up a one-stop shop for Oregon beers. Since their parking lot isn’t being used as much, they have turned it into a customer fulfillment center. Here is how it works – “Customers will enter the drive-thru on the north side of the parking lot by motorized vehicle, cycle or foot. Orders and purchases will be placed from your smart phone from the Brewers Market online menu, but contact and on-site imbibing and socializing is discouraged as is cash payments. As people make their way through the booths they can make their selections on the go or place an order in advance for pick-up. Once placed, pull into a designated parking spot at the end of the market where someone will bring their order out to them. Leaving the vehicle is not necessary, walk-ups are allowed with social distancing measures.” That is the write-up from the New School Beer blog who have excellent coverage of how Oregon breweries are doing in these times.