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Looks like another celebrity is entering the beer game but with an N/A twist. Tom Holland is founding a company with the un-Marvel name of Bero and will have three non-alcoholic beers initially. Kingston Golden Pils, Edge Hill Hazy IPA and Noon Wheat. Nary a spider pun to be found but certainly some British influence.
It will be direct to consumer via their website with plans to launch in Target next year. Holland has discussed his sobriety which makes a venture into near beer a good call.
If I were doing a N/A beer, I would certainly use big flavors or loads of hops. AleSmith is going the big flavor route with a non-alcoholic version of their flagship Speedway Stout.
Athletic Brewing gets a lot of business press for their rise into N/A stardom but they should also get some kudos for their increasingly clever and exotic flavors like their new Citrus Cacao Hazy IPA.
“This brew beautifully blends tart citrus flavor with a mellow sweetness of cacao fruit juice. This isn’t the dark chocolate brew you might be expecting – cacao juice is derived from the sticky pulp surrounding the cacao seeds of the plant that provides a subtle sweetness similar to coconut water, but more tropical. Aromas of grapefruit and lemon make an appearance, adding a sunkissed vibe.”
I suggest checking their beer selection at regular intervals.
Not a big fan of the un-groovy name, Grüvi but I was interested in a N/A Nitro Mocha Stout. “This creamy non-alcoholic brew is a smooth yet full-bodied ale with notes of coffee and chocolate. The addition of nitrogen makes tiny bubbles and helps us create an ultra-creamy beer that pours like a dream.” It even shows how to do an aggressive pour.
Did not get a big nitro pour from the can. Maybe it needs that widget that I did not hear in the bottom of the can. As with most non-alcoholic beers, this is pretty thin, which is really evident in a stout. Past that, there is a bit of a Mexican Hot Chocolate vibe off of this. Of the three adjectives on the packaging, it is a bit creamy, kind of smooth and roasted for sure. Overall, kind of disappointing.
Looks like AleSmith is trying their hand at extending their quality IPA work with a new N/A IPA.
I expect their hop knowledge should catapult this to the top of the no alcohol pack.