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Cascade Lakes Brewing may have put a name to a new IPA trend, Red Haze.
Here is their description, “Our Seasonal NW Red is full of sticky, dank tangerine hop character with just the right amount of malt to accompany you through to warmer days ahead.”
Is the current IPA customer needing a turn back to dank, will the malt add enough sweetness. We will see of 2022 brings more of the red haze.
Or, who knows, maybe French Pilsner is the next new thing.
I have started seeing mention of a Mountain IPA…
Pro – Strata Hops! My new favorite varietal
Con – MIPA does not roll off the tongue. Sounds like something a Muppet would say.
I would say that for a style to truly take hold it needs to start with the consumer clicking with an experimental beer, then it goes viral from there and THEN gets a name or appellation. This may be putting the cart in front of the horse.