I have started seeing mention of a Mountain IPA…
Pro – Strata Hops! My new favorite varietal
Con – MIPA does not roll off the tongue. Sounds like something a Muppet would say.
I would say that for a style to truly take hold it needs to start with the consumer clicking with an experimental beer, then it goes viral from there and THEN gets a name or appellation. This may be putting the cart in front of the horse.