Limited time potato chip varietals will never stop. I like to imagine that there are tubes filled with ten spices and to make a new flavor, in this case, Lays Chip Researchers just re-mixe the spices in different amounts and orders to come up with one that resembles Beer flavor and sausage flavor.
But why? Are they really selling enough of these to justify the new packaging and clip art? I have the same reaction to Chicken and waffles chips too.
NOT needed. Just get a beer, then sausage then add in chips on the side. Or at least Lays should stick to just Brat flavored.