New Chouffe, Who Dis

I should get punished for that headline but I just want to say that I think the Belgian design of modern art styled glassware and label design is just bright and fun in a way that American design seems to just lean into appropriating other brands IP.

This La Chouffe bottle would really look good on a Thanksgiving table.

Gnomes in New York

“This delectable blonde ale is a co-creation of two famed farmstead breweries: Brewery Ommegang and Brasserie d’Achouffe. It employs five fine malts, two noble hops, and both of the distinctive Chouffe and Ommegang yeasts. You’ll enjoy the smooth drinkability, fruity aromas and flavors, and warming finish.”

Good to see that the cross pollination of Duvel, d’Achoufee and Ommegang is continuing. It will only make for better beer. And who doesn’t like that little red-nosed gnome?