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In the near future or yesterday, if we want news and journalists out there muckraking then we are going to have to pay for it. Except maybe if you check out L.A. Taco and their new perk for monthly members.
They have teamed with Boomtown Brewery for discounts on beers at the DTLA taproom! You can stay current with what in the f-ing heck is going on in L.A. while also getting a beer. That is a good deal.
The newspaper and journalism scene in Los Angeles is a bit rosier now. The Times sits in new offices in El Segundo with a new owner and a brand new food writing staff as well as a new food stand-alone section coming this spring.
A new quarterly, The Land has sprung from the dumpster fire of the L.A. Weekly imbroglio and has released their initial issue filled with pieces about a Los Angeles that may be hidden from normal view.
And while there is no word on beer or wine and spirits as part of the domain for either, there is hope that the stories of beer can be woven into both. I would have loved one less rap article in The Land and would have heartily read more about little known beer culture instead.
Maybe there are plans for both to cover the issue because I believe as we grow (even in slower percentages) that there are stories to be told.
Hearkening back to the Hollywoodland sign or maybe to LeBron bringing his CleveLand from Ohio, Los Angeles gets a new journalistic endeavor called the LAnd. And they are throwing a party to celebrate…
I bring it up because like beer, the more papers the better. And also because they will have Angel City beer pouring too.
Support local journalism!
After winning the Canfest 2011 trip and I reading this article about ethics by Pete Brown, I was reminded that I need to re-iterate the standards of this blog to either re-assure or horrify whoever is kind enough to read it.
1. I do receive the occasional free beer. But ALL beers get reviewed on their taste ALONE. I will endeavor to always note if I have received a beer for free but if I forget or am too hasty on the publish button then note that the default applies.
2. The same goes for any beer event I cover. Due to the kindness of the people in this industry and the fact that I blog for free (at this point), expensive events that are out of my financial reach are sometimes accepted in order to attend and write about them. But they do not get free passes if poorly run.
3. All editorial decisions are mine and mine alone. No one holds sway over anything I write. If there seems to be more positive coverage about a brewery or a beer it is due to the fact that I like what they are doing, they are in close proximity to me and I visit them regularly or that they have regular PR that I feel is important or noteworthy.
4. Currently, the advertising on this site is a test to see if it generates revenue. How I utilize ads may change in the future or they may disappear all together. Whichever way the winds blow, I will make sure that ads look like ads and are not hidden or embedded anywhere.
5. I also write a weekly post for FoodGPS about beer and I compile the Weekly LA Beer Blast for that blog. I carry all of my standards to wherever I write. I do this and my blog simply to educate people about craft beer and to promote it as much as I can.
6. There is blatant “homerism” to where I grew up – Portland and where I live – Los Angeles. You, as the reader, will have to read between any lines when I post about either place.
Thank you for wading through the boilerplate. We can now resume regular posts.