I have added this book to my Kindle for iTouch and from the looks of the reviews, I will be e-turning pages very fast.
This is the story of how InBev took over the King of Crappy Beers. And it goes over the Busch legacy and the torch passing from father to son.
UPDATE:
I am part way into the book and it is telling that the beer itself is rarely talked about. A lot about Busch 3 and 4 and their conversions to adulthood and the damn Bud frogs have made an appearance but as I have told too many people to count. AB is a selling company, not a beer company.