For the Price of 1

It seems like once a year, I advocate for a shared taproom.  Kind of like a food hall but with beer.  Now comes news from Chicago about a 3-Way agreement that is new to their city.

One brewery, with two co-tenants.  They each get 10 taps and can stay as big or as small as they need to, to make their economics work.  I can think of a newly free space in DTLA that would be perfect for a situation like this (minus the self-pour, still not sold on that). 

Call it an incubator or co-working space or contract but the point being that this can (if the breweries involved communicate well) be a great way to lower the entry cost and maximize the marketing.  In big cities where rent is high it can really work.  And if the barrier to leave is at a reasonable spot, it allows for new blood to be added on a rotating basis.

Brew Hub

brew_hub_logo

Staying on the  helping those with less cash upfront front.  Brew Hub is a new contract and market penetration brew space for up and coming brewers that is based in Lakeland, Florida. (With more to come across the country, presumably if the idea catches hold.)

As they say on their website, “With our first brewing and packaging facility in Lakeland, Florida, we will become an incubation center for partner-brewers looking to capitalize on the fast-growing craft segment. Our unique, turnkey solution will help craft brewers overcome production and distribution barriers to brand profitability.”

Just like micro-maltsers and crowdfunding, it looks like craft beer is building an infrastructure around itself.

Addendum: Beer Advocate has a nice piece on this new entrant into the craft beer world.