If memory serves, this IPA from Noble Ale Works won at the L.A. IPA Festival in the past. So I thought that I would re-visit since I am doing Orange County beers to review this month. I Love It starts pine forward with a grapefruit aroma. High, sticky amount of bitterness. Lovely light orange color in the glass. Overall dank and woodsy with a bit of a burn at the back end too.