Courtney Iseman who writes Hugging the Bar brought up an interesting topic on her substack recently about brewery taprooms having no menus.
And while there is nothing more satisfying to me, than flipping through a beer menu, the idea has some interesting benefits to it in my mind.
First, you won’t default as quickly to a safe beer or your typical order. Secondly, you have to improve your descriptions of what you like. You just can’t say hoppy. You will need to give more specifics like grassy or peach or soft. Thirdly, you just might find a beertender who is on your taste wavelength and you will be able to find a new favorite beer.
I think it would be cool if a taproom had a no menu Monday to encourage those three items.
