Just Add Hops! Why?

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Still scratching my head over why there always seems to be a new hop addition product being sold. The latest is Hop-Shine which promises that their “hop essences make each pint of beer taste fresher, more flavorful and more aromatic, increasing beverage satisfaction.”

This might be a good product for home brewers and mixologists to use. Maybe for educational purposes.

FRUITY
“Wonderful aroma and flavors of a fresh hop crushed in your hand. Specially extracted to show off the natural delicate balance of aromas and bite of fresh picked wet hops with fruity and floral character.”

MEGABLEND
“Wonderful aroma and flavors of a fresh hop crushed in your hand. Specially extracted to show off the natural delicate balance of aromas and bite of fresh picked wet hops with blended fruity-floral / piney-spicy character.”

PINEY/SPICY
“Wonderful aroma and flavors of a fresh hop crushed in your hand. Specially extracted to show off the natural delicate balance of aromas and bite of fresh picked wet hops with blended piney spicy character.”

AROMATIC BITTER
“An authentic whole hop bitter just like you get in the boil, with very little flavor and a tad of aroma. Great for bumping up the tickle in the back of your tongue and the aromatic nose on your beverage.”

JUST BITTER
“An authentic whole hop bitter just like you get in the boil, no aroma to speak of. This baby only bitters. But wow, it does it with extra special finesse.”

I read about Hop Shine HERE.