Even I, who live under a current cool in the world rock, knows that Taylor Swift and Travis Kelce got engaged last month. (Congratulations, by the way) but what will that mean for the light beer brand they own? Garage Beer.
You can check out this Instagram post for a little backstory HERE. I won’t be at the wedding or the reception where the beer will no doubt be served and Los Angeles doesn’t seem to have spots that sell it that I have seen, at least. Their website says my Total Wine has it but I have not clocked it.
But the brand shows that people are looking and buying light beer. Though I do not know how they extend past that without freaking out their light base. Doing an IPA or barrel-aged stout probably would not fly far either and since the lager is low abv it rules out a N/A play too. They do have a lime version to blunt the Corona side of the aisle which is a strategic move in proven territory.
The tough task is to get the folks who have tried it to make it their number one draft pick, or number one English Teacher.
