The Full Pint scooped the L.A. craft beer world with the news that Frances Lopez. All around great person and fervent admirer of LA beer has been appointed to a new position that shows a subtle piece of growth in the LA scene.
The L.A. County Brewer’s Guild now has an Executive director. A director who will push the beer of Los Angeles and not have to run back to a brewery to brew beer. It is a key step in creating a culture that runs through one person. It is key because that person becomes the public face for all of the brewers and those hangers on like myself who support the beer scene. Personally, I think it is a great choice. She knows beer, she knows blogs, she knows social media, she knows brewery behind-the-scenes and she knows events. That is a serious skill set.
Kudos to the excellent choice.
