When Ommegang teamed with HBO and Game of Thrones for Westerosi ales, I thought of it as a cool novelty and I was excited about the first few releases and even went to a few GoT themed beer events.
But instead of one beer per TV season, the line grew and I could not really keep up and you may have noticed that I haven’t even posted about what appears to be the final beer in a fancy large format bottle.
For the Throne is a beer/wine hybrid with Champagne yeast that sounds like a fun, experimental beer. One that I will probably pick up when I binge the final six episodes later this year.
Ommegang has handled this tie-in admirably from a beer standpoint and it got me to thinking, what is the next franchise (Movie or TV) that will have such a long and fruitful relationship. Avengers as a franchise is still going but is geared more to teenage boys and comic book geeks. The Rising Skywalkers is one movie from completion with hesitant spin-offs. Hellboy might make a leap but that is even more of a niche than GoT.
It would need to be a newly established show, something with hints to wine and beer drinking but nothing firmly canon. It would need to be something R rated otherwise any drink that are product placed will be of the pandering to the teenage boy crowd and you end up with weird approximations of ButterBeer. I would take the not long leap that it would need to be something in the fantasy / SciFi realm as well to allow for creativity, though a long shot might be a comedy where the main characters have a favorite beer.
I do think that we will not see the like of the Ommegang Throne beers anytime soon though.