July 1st of this year marked the official start date of Smog City Brewing partnering with 1% for the Planet.
This is a non-profit founded by Patagonia’s founder Yvon Chaunard, which uses business to help save the environment, which is kinda important to beer what with water and agriculture being essential to brewing.
Smog City will be the first 1% in Los Angeles county to join up and will commit 1% of their gross wholesale and Torrance taproom revenue to non-profits that protect the planet.
This is the next step for the brewery who has already been working with Food Forward already (exhibit A – Kumquat Saison) to harvest fruit that would otherwise go to waste.
Maybe this will be the start of more L.A. County breweries joining the crusade.
