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This new RTD is being promoted at the right time. Canned cocktails are a growing segment of beverages and one with a story and a Hollywood connection will certainly get more play. For me The Finnish Long Drink sounds like an interesting way to incorporate gin without going the staid G&T route .
Lips of Faith soldiers on with a variant of the Finland drink Sahti. I have had the Nogne O and thought it wasn’t bad. Gin qualities and pretty light without losing complexity.
Here is what New Belgium says, “a traditional rye ale brewed with juniper, Trip IV is a hazy amber ale with a sturdy mouthfeel and a crisp and lively ‘finnish.’ Brewed with Pale, Crystal, rye malts and whole oats, Trip IV is bittered with Cascade and finished with Cascade and Amarillo hops. Juniper boughs are added to the mash and juniper berries, orange & lemon peel are pitched in the whirlpool creating a festive olfactory of citrus and juniper notes.”