Generally, I would say adding more bike riders to Los Angeles would probably just increase the car on bike hatred, I do really like the app that the City of Bologna in Italy has rolled out. Bella Mossa (“Good Move”) app gives points to those who use the app and then bike, walk, or use public transport to get to and from work instead of by car. For Good Move you can redeem your points in gelato or movie tickets or even, you guessed it, beer.
The app will tracks what they call “green journeys” as well as telling you how much CO2 you saved. The key are the businesses who have signed up to offer freebies for it.
Maybe this is an idea that could spread to the greener parts of the US and then you could “hop” on your bike and haul your free beer home.