Quite the wink-wink, nudge-nudge trailer but it could prove to have some interesting beer info…..
One week from today on the Discovery Channel. (Thanks to the Brookston Beer Bulletin for the heads-up!)
Brewed on Discovery Channel
This sounds interesting. No Reservations is done well by this production company, so I am cautiously optimistic.
“EXPERIENCING THE WORLD ONE PINT AT A TIME DISCOVERY CHANNEL RAISES A GLASS FOR BREWED, NEW SERIES ON THE WORLD OF BEER ANNOUNCED FOR FALL 2010
(Silver Spring, Md.) Beer is the drink of the masses. If you look into a glass of beer you can see the past, present and future of mankind. Cicero lauded it, Genghis Khan fought for it and now Discovery Channel celebrates it with a world premiere series, BREWED, exploring the culture, history and variety of beer.
Meet Sam Calagione: maverick entrepreneur, family man and owner of Dogfish Head Brewery in Rehoboth Beach, Delaware. As an ambassador to the world of craft beer, Sam travels the world to experience what every culture brings to its own special brew.
In BREWED, Sam shows viewers the other side of the bottle, sharing the stories of beer sub-cultures as well as exploring life inside The Dogfish Head Brewery. BREWED goes behind the scenes at Dogfish Head as Sam’s merry band of creative brewmasters concoct new taste varieties.
“BREWED taps more than just kegs and barrels, it unlocks a fascinating history of beer making, showcasing the ingenuity and passion behind our love affair with those alluring suds and how it played a role in building civilizations,” said Clark Bunting, President and General Manager of Discovery Channel.
Running a successful business also requires inspiration, so BREWED hits the road for the ultimate beer tasting road trip. Along with archeologist and beer expert Pat McGovern, Sam sets out to recreate “ancient ales” that have been discovered at sites around the world from Egypt to Peru. He travels to Rome to research old world Italian beers as inspiration for a new site in New York with Mario Batali. A visit to New Zealand introduces the idea of making the “first tomato based beer.” And back home, Sam is tasked to come up with a commemorative beer called “Bitches Brew” to celebrate the 40th anniversary release of Miles Davis’ famous recording.
“Beer has always been my passion. It is so much more than what you see in the glass. I’m excited to share the diligence, daring and creativity that we pour into our work,” said Calagione.
BREWED is produced for Discovery Channel by Zero Point Zero Productions. Chris Collins and Lydia Tenaglia are executive producers. Tim Pastore is executive producer for Discovery Channel. “
UPDATE!!!
This won’t be airing until next year and the format has changed though it appears the focus on world class craft beer remains. More as the details become clear. Still remaining cautiously optimistic.