Every once in awhile, I am asked if I still blog about beer. Most of those who did so in Los Angeles simply don’t do it anymore. I have become an anomaly for that and not having a cell phone.
But, also, every once in awhile I read something like THIS and I am reminded why I do still do it.
It isn’t for money or prestige. I cottoned on to that fact at the first Beer Bloggers Conference that I attended where others talked monetization and pitching themselves, I kept to the tack that I just wanted to filter out the large amount of beer information and showcase what I thought was fun and interesting.
But I also want to be that voice that you can trust. That when I review a city’s beer scene, like Bend, you can take that nugget of info and translate it into picking a brewery with a little confidence. That is the job of a critic, a blogger or even just a knowledgeable friend. To give that confidence to try something new. Head to Ten Mile in a Signal Hill for a beer because I think it is a cool place.
The medium may change. It most likely will. Instagram has already claimed top dog status relegating Twitter to be the less rude Reddit. But one can guess that the next NEXT is out there waiting to be discovered. And I will scan all three and put a human touch onto what I find.
The new #Independent beer will need critics, cheerleaders and curmudgeons in the days to come. I hope to be all three.
