The American shipping and distribution system is amazing. You can get something in under an hour. But as we have seen with the run on toilet paper, it doesn’t take much to hobble that system.
This will extend to breweries, and not just with ingredients but with items like the beer container. Kegs are not in vogue. But boy, the amount of Crowlers and sixteen ounce cans needed are rising higher.
But that means that a system built for just in time delivery and expecting only a certain quantity of sales now has to pivot to new market conditions and then will have to change again when this is all over.
Meanwhile, the growler, which has completely lost favor, has had a tiny renaissance as breweries have opened up the taps to any container that they can put beer in.
Supply and demand is in cans already and it will soon be hitting other ingredients too.