Aftermath – Labor Day

Breweries in Los Angeles have been put through the ringer by the County of Los Angeles. On this Labor Day, I want to share the more dystopian look at what the landscape of beer will be here.

Breweries will close. Sad and entirely preventable but clearly ahead of us at this point barring some fast action. This will mean that suppliers won’t get paid, loans won’t get paid, rent won’t get paid and the effects will ripple outward.

That storefront will now be empty, boarded up in an economy where new breweries are not going to rush in. Yes, new breweries have opened during the pandemic but all were in planning well before it struck California. Who is going to have the money to enter the brewery business and who will want to after this governmental cock-up.

That empty building means empty tax revenues from company and employees alike. It means a drain on City, County and State financial resources for unemployment and safety net programs. It means whatever momentum was built to create economic opportunities will stall out because people will leave for jobs elsewhere, anywhere.

If the scuttlebutt is true, half of the 90+ breweries are at risk of closing. That means 45 empty breweries who instead of being a net positive to the economy will be a negative drain. That is on top of closed restaurants and shuttered bars and numerous other industries that will be memories only.

Think of it this way. The Los Angeles Lakers are forced out of business. Sure LeBron and Anthony Davis will find new jobs. But some of those players won’t and neither will a host of people who work for the team. Would the City of LA let that happen? Doubtful is the answer. But they seem more than willing to let that happen to 45 other teams in the city. That is a lot of lost Labor and lost beer.

Anti-Maskers

I am a relatively smart guy but this lockdown has made me feel like a goddam genius at least in comparison to some of the people in the US who I feel have a bag of hammers where their brains should be.

The main fuel for this rant / sermon are masks. I do not like wearing mine. I think the ear stretching caused by one led to a bout of vertigo. But you know what? I fucking wear it and am somehow able to go on with my life unimpeded.

Others, well, they get all “angry white person” when turned away from Wal-Mart, or when told they can’t have a family birthday party so they can infect grandma and grandpa or even visit a brewery. Or they descend upon a city council meeting and claim that masks are evil. Making all of the politicians wish they could crawl away.

I am going to lay this out quickly for you anti-maskers. Masks protect the rest of humanity from YOU. Not wearing a mask is basically telling everyone that you would not mind potentially killing someone. And not just one person but every person that person later meets. You may not have Covid19. Bully for you. But you might if enough people don’t wear masks.

So, put it on and then shut your hole about it. It could be a lot worse. You could be wearing a ventilator. Be a grown up. Don’t Share Your Air.

Aftermath – Part 10

The NBA recently timelined their path to finishing the 2019/2020 season as well as draft and the 2020/2021 season. MLS is on the path back as well with the NFL still sitting with starting their season as planned.

But fans. They will be at home for some time. Either by the rules of the respective leagues or from fear. How is that gonna change the might combination of beer and sports? Well any company that has a significant percentage of business with sports stadiums is gonna lose that. That is mostly the big players. But they may be able to recoup part of that with branded packaged beer. KC Chiefs logo on Bud Light being one.

But the reduction in sales is going to extend to sports bars as well where seating capacity is now reduced and in L.A. food purchases are oddly required. Both of which will reduce beer sales. And that is before we even talk about unemployment.

Personally, I would have scratched the NBA, MLS and MLB seasons and waited until fall. The seasons were already compromised statistically and will be forever marked by asterisks. And without ticket sales, finances were going to suck anyway.

I do see a major concession surge though when the first fan filled games begin.