I don’t mind a beer blog that is infrequently updated. I don’t mind if it is short and filled with spelling errors. I even don’t mind if it is a re-posting of a press release all that much.
But what kills me are blogs that get updated once every Blue Moon (pun intended).
I will excuse those who are primarily Facebooker’s or Instgrammer’s or who use Twitter only. Fine. I get it. It is perfectly acceptable to be a craft beer fan via Twitter as it is a blog.
But if I head over to your blog and all I see are posts from a month back then I have to wonder.
What is stopping you from putting new content up? Or at the least a note saying brb.
Is it time?
It is not hard to set a schedule and stick to it. If it is. If “work” intrudes, then set a more realistic goal. If once a day is too much, then try once a week. Regularity is the key. And if your ambition is too big and your dreams for your blog require more time than you have then you need to scale that back or wait until the time is right.
Is there not enough going on in your city?
This is harder but you can find topics to write about. Discuss which style of beer you like and why. Write about your first beer. Write about your last beer. Review all the beers you have. Or write about what your city needs to become more hospitable to beer. Talk to bartenders and find out which craft beers are selling and why.
Or is it…..
…time to re-evaluate how the blog fits into your life. If you have gone to the trouble of setting up a blog and then don’t use it, do you like blogging? And that will lead to the next question, what do you want to blog about? Why are you doing it?
And if that means taking a hiatus or changing course, then put a post up on your blog talking about that. Let the readers know what is going on otherwise we may think you are stuck on an island with no beer and a volleyball named Wilson.