As if Bud Light isn’t within an arm’s reach, now you can really make it ubiquitous with the Bud Light Button. A new delivery app that launched in the Washington DC area this month.
But you not only get industrial water lager with eau de corn pops, you might win a prize or what the Bud Light Marketing department calls “Up for Whatever”. Or as the VP of Consumer Connections (WTF), explains: “Some people will get just a little something extra, like Bud Light-branded gear, but once in a while, we’re going to deliver a really over-the-top, amazing experiences…” Which I assume means that lucky people will get a real light lager delivered from a brewer and not the Consumer Connections Crew.