Though I am not terribly fond of the logo and font used on the graphic, I am down with the overall goal of this transatlantic test.
“This July and August, London- based Fuller’s Brewery invites you to explore the differences and similarities between American craft beers and the traditional British styles that inspired them. And aside from having a great educational beer experience, you are entered to win weekly giveaways and a trip to London (including a VIP tour of the Fuller’s brewery) just for sharing your comments with us.”
I love giveaways. And especially if it involves a brewery tour and not a logo’d pint glass.
“How does it work? Go to one of the participating bars or restaurants , and try a Fuller’s beer side-by-side with a beer from one of our partner breweries, Upland Brewing Co. and Epic Brewing. Then go back to the British Class Meets American Craft website and write in your thoughts. You’ll be automatically entered to win!
No participating bars or restaurants near you? No problem! Just go to your local bottle shop and create your own comparison by picking up a Fuller’s beer and an American craft beer of the same style.”
This is a nice mix of breweries. Granted no/zero Upland beers here in L.A. but a compare and contrast of Fuller’s to Epic would be much fun.
“Fuller’s and other British breweries pioneered many beer styles that inspired American craft brewers in their quest to improve the condition of American beer (pale ale, ESB, porter, and IPA, to name just a few). We look forward to hearing your thoughts as you compare the characteristics of Fuller’s British ales to American beers.”
Let’s hope the internet trolls don’t spoil this.
