Coasters are marketing tools. But they can also be used for art. And now they can also be used to light your way. Reflector Protectors takes the form of the coaster but once you peel the top layer off and affix it to your clothing it becomes reflective.
Conceived by the Edward Snell and Co. in South Africa it was created to help slow a nearly inconceivable and grim statistic that an estimated five pedestrians are killed per night walking home from a bar. Hopefully the reflectors will hop the pond and become available here for our bicycle culture.
The light blue on this can is such a different hue from 99% of the bottles and cans you will see. Plus you need to pour it to see the writing correctly. It really makes you look at it and then want to pick it up to see it correctly. And it doesn’t stop there, then you are hooked into reading the dates and events around the rim as well as the story behind the beer and how it is honoring the Astoria Bi-Centennial. Brilliant. Before you realize it the 4-pack will be in your cart.
Again, what a bold color choice. Brown and green with a shiny metallic tint to it. But this can brings the focus to a swirling hop tornado logo that ties into the story on the back of the can of how some of the brewing equipment was nearly lost en route to Oregon. 
