Needed or Not – iCooler

Full disclosure, I am calling this an iCooler. It is not a new product. Below is an image and the description of the Claw Cooler from fading into obscurity hard seltzer brand White Claw.

“The CLAW Cooler is a first-ever cooler designed for an endless stock of cold White Claw – without ice! The “magic” inside it involves a specialized sensor that detects when the stock is running low and prompts the user’s smartphone whether they need to refill. The cooler is also temperature controlled via a rechargeable battery, has an LCD interface for emptiness levels and alerts, and has waterproof Bluetooth speakers. “

Needed or Not? – no one needs a web enabled cooler or refrigerator or coffee maker, or name the appliance. Who wants more texts? Or more emails. And I will bet that the battery will either run low in the middle of the day or you will forget to recharge it the night before.