A New Way to Cool

Mother Earth is very important to beer.  And now, not only because of the ingredients!

I saw this image on FaceBook a week or so ago…

ecool-earth-cooler-0

…and was impressed by not only the cap design (for a can cooler, oh irony) and the simple idea that I find better than fancier tech designs for super quick beer chillers.  And I think in a slow food world, this is a much better way to appreciate the beers we have.  Because you have to wait.

You can read more about it HERE.