Once in a while, the bigger players in the beer industry make a good commercial. Just Google Anna Kendrick + Beer for one such example. Usually though, it is for bad beer. Maybe both boxes can be ticked off in this example though.
Newcastle is starting a collaboration series across Europe. They are starting with Caledonian for a Scotch Ale and have noted beer geek and home brewer and Stone fan, Wil Wheaton to pitch the beer.
…and….