One of these days, I want to ride along with wort as it is passed from one brewery to another to see what that journey is like. I assume Refraction went via land or rail and not air.
Some barrels are harder to use than others is what I have gleaned from the breweries that I have visited. That is why you rarely see gin or tequila or in the case of Brooklyn Brewery, mezcal. That is such a wild and wooly spirit that many beers would be subsumed by the spirit. But, maybe the addition of lime and salt and the sour Gose touch will create a piece of music.
If you were going to go after social media, I think that striking at Facebook or Twitter would be better targets. Instagram is the nicest platform (IMHO) but I understand that influencer culture can be a skosh toxic. That being said, I don’t think Brooklyn Brewery is being mean spirited, just taking a poke. Hopefully LA, will be getting some of this special release.
This N/A brew from Brooklyn Brewery pours a dark orange color. It has a big wort smell. Real big. Like what I would smell walking by the old Weinhard brewery in Portland. Called a non-alcoholic hoppy brew. More the former than the latter. Great name but the beer tastes green andunfinished to me. Not getting any hops at all. My non-drinking wife tasted and it brought back memories of Lucky grocery branded generic “beer”. That is not a compliment. I poured half of this out.
Usually when I see astronomy or space themes on a beer label, I think Ecliptic Brewing but Brooklyn Brewery has gone hop pun with a new IPA (in 16oz cans naturally)…
…I have been highlighting beers with Strata hops because I have had a higher percentage of really good IPA’s with that hop as the focus. Hopefully this beer goes across the whole distribution footprint.
Following on the heels of their Special Effects (low alcohol) amber comes the IPA version from Brooklyn Brewery, Party Trick. It will be interesting to see if this one becomes part of the SoCal distribution because I want to do a taste test between these two.
Finally, in 2019, Brooklyn Brewery has come to California! Something I have been asking about in at least a post a year since I started blogging way back in 2009.
Beelmans in DTLA hosted part 1 of the event and I had the honor of interviewing Steve Hindy and the man with the custom made hats, Garrett Oliver. More will be written about next week over on Food GPS but let’s say that it was great to taste Sorachi Ace Saison again. It is one weird beer. Some dill notes and funk. Lager, the Flagship was great too. Simple and malt driven. The surprise of the night was the Stonewall IPA which was session strength but was packed with hop flavor.
Since I am California based, I had to do a double-take at the label for the Winter Lager from the Brooklyn Brewery before I saw that it was a coat. When it is 90 degrees on Thanksgiving, one doesn’t need fur-lined coats.
Activity comes in bunches it seems. After a few quiet weeks, acquisitions came roaring back into the beer world.
Those who don’t believe in coincidence might think that the news was timed to hide under all the Make America Sick Again healthcare debate.
1. Brooklyn Brewery enters into a sales “platform” with Funkwerks and 21st Amendment
2. Shorts Brewing sells 19.99% to Lagunitas
3. Coronado acquires fellow San Diegan, Monkey Paw Brewing.
4. An un-named SoCal brewery put itself up for sale
Call this a response to having the highest number of breweries in operation ever. For events 1 & 2, it also shows the creative ways that people are staying Brewers Association street legal while growing bigger.
Thanks to a soft Twitter ban and some judicious unfollowing of the Debbie Downers that seem to populate the Tweet-isphere, I haven’t seen much vitriol towards the these moves. Mostly because they avoid the Scarlet A of Anheuser-Busch. Which shows me that some people see what a stain that is on a company and are opting to avoid it.
But if I can get a supply, even limited of Short’s beers in L.A., it is a development that I welcome.
Kirin buys into Brooklyn Brewery reads the headline. File this under, not super shocking acquisition news. Brooklyn Brewery has been expanding East for a while now. Plus they are looking forward to construction bills for their proposed Navy Yard complex hitting their mailboxes. A new stream of money was probably needed.
And give them credit for being smart about it. Get people amped about a new project and about brewing more in-house and then bring the news of the investment later. Then counter any aggrieved by keeping the investment below the Brewers Association threshold. Plus they went with a corporation but not the evil empire seeing that Lagunitas caught less hell by partnering with Heineken. Craft beer buyers seem to save their precious vitriol for SABInBevMinusMiller and no less about the big players in the foreign scene.
It is pretty clear that the Ottaway’s in charge are paying attention to how the beer fan community perceives announcements as opposed to other breweries who are tone-deaf in both their “breaking news” and responses.
Of course timing helped too. Brooklyn news was soon eclipsed by the layoffs at Stone and now most people, especially on the West Coast will probably never really get the information and thus still think of them as fully independent.