It must be a helluva big plate that Lagunitas has because they have added a lot to it recently. Lagunitas – Azusa is in progress with a 2017 spring target and now they have 5! more projects of varying scope across the country and up and down the West Coast. Or as the press release names them, “intense local alliances with very special local brewers whose work we admire and are proud to partner with.”
For us in Southern California, the big news is that Brian Hunt’s much lauded Moonlight Brewing Company will become part of Lagunitas while still retaining their brand and beers. This is huge because this is one of those small, passion businesses that may have been lost when the visionary behind it decided to call it a retirement. Now, Death & Taxes and other beers from the Moonlight stable will continue on and maybe in greater numbers.
Independence Brewing Company of Austin, Texas will also retain their name and brewing team but will have the resources of Lagunitas to work with. In Charleston, Southend Brewery & Smokehouse will be re-branded as the East Coast Lagunitas Taproom and Beer Sanctuary. This will give a small 10-barrel system to Lagunitas to create special beers just for South Carolinians.
And that is still not all! Two brand new “Community Rooms” will be opened up in Portland and San Diego. Not taprooms and not for the general public but instead these spaces are strictly for Non-Profit fundraising efforts. Expanded from what is already done in Petaluma and Chicago into stand-alone outposts. A Lagunitas team will be there to help with the event and the live music. This is the most exciting news to me because it shows that charity and smart promotion can easily co-exist. Lagunitas could have opened satellite taprooms and crowds would gather but instead they are becoming part of the community from a different angle.
Another nugget from founder Tony Magee’s statement, “ I believe that we will find more partners in other parts of the country that we can also share with and cultivate regional relationships through. If we can get this first step right then it is just the beginning for all of us.” So if things are humming along in 2017, expect more breweries to join up.
You can read more coverage on this news HERE and HERE.
