Two of Two

Even the most optimistic of Sean’s looked askance when not one but two breweries opened next door to each other on Maple Drive in Monrovia.

Unfortunately, first Wingwalker Brewing called it quits and now Over Town Brewing is pouring its last beers on October 5th. So, if you want to make a last visit, make it soon.

I was able to visit both and they were fine but they never seemed to break out further and were behind the more established Pacific Plate in Monrovia and even they are sadly no longer with us. With those three losses comes an opportunity for a brewery since that city is no clear.

The Firkin for March 2024

Maybe it should be changed to seller beware.  Cigar City Brewing in Florida famous for Jai Alai IPA and Florida Man beer has had brewing shifted out of state to Brevard, North Carolina.  With a lamentable loss of jobs as Monster Brewing Company shifts production.

As much as I understand the desire to flee that state, this shows yet again that no amount of assurances before an owner signs on the dotted line can be expected.  Owners have to foresee that new owners will do what they want and you have to be ready to either buy back or walk away, both at a moments notice.

It is 2024 and corporations keep telling us they don’t give two shits by raising insurance rates, selling our data or shrinking packaging to barely anything so we simply cannot be surprised when a corporation chucks away people and brewing history.

My suggestion for brewery owners about to sell is to lawyer yourself a way to retaining ownership of the brand name if certain conditions occur such as moving brewing or changing mission statements.