An unassuming box. But filled with wonder. I do not live in the Sea/Tac area but if a local L.A. brewery sold bag in a box of a beer, I would probably get a couple a month and would have definitely asked for one for my birthday.
I do wonder why I have not seen this packaging in more places. Perhaps it is not efficient or cost effective but for the non home brewing crowd, it would make a great option.