Almost as bad as the beer hat

saw this in the Los Angeles Times, I fear for humanity

Beer belt Ah, Memorial Day: a long weekend perfect for hanging out in the backyard and catching up with old friends.

And who wants to miss a minute of the action by going back and forth to that pesky cooler? Urban Outfitters literally puts the hip in hipster with this balancing act of a solution: the Beer Belt. The plastic holders mean you can strap in and sling back a six-pack while slinging burgers at the grill.

Aside from the serious repercussions of too much alcohol intake, we also have to point out that there’s no cooler. In this climate, you’d have to drink fast in order to keep your PBR nice and chilled.

Want to belly up to this belt? It’s yours for $18 at