Tag: 8 Trill Initiative

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8 Trilla Gorilla

Last week this time, Smog City Brewing unveiled a new more charitable Gorilla.

Combining with Crowns & Hops and their 8 Trill Initiative and the mission of achieving racial equity in craft beer and supporting up and coming black owned breweries is….

“This colossal Double IPA draws inspiration from our OG ape Amarilla Gorilla, the 8 Trilla Gorilla turns everything up to eleven and beyond. A ferocious infusion of Strata, Simcoe, and Citra hops rampage out of your glass with every sip. Strap in and prepare for an onslaught of amazing grapefruit, passionfruit, and fresh resinous pine so fresh you’ll swear you’re drinking hops straight from the bine.”

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Activ8

If you missed Cur8, now is the time to get active.

“Activ8″ is the second beer produced in association with Crowns’ new Eight Trillion Allies Collaboration Series that partners established breweries with Black-owned beer brands to accomplish true representation in the brewing industry.” This time the partner is HenHouse Brewing…

“Proceeds from these beers will go to the 8 Trill Initiative, a development fund launched by Crowns & Hops … that is dedicated to generating opportunities for Black-owned craft beer brands while demonstrating the benefits and fiscal impact of racial equity.”