Memo from the Miller Lite Marketing Team

Hear us out on this. We think we can confuse craft beer drinkers by putting our industrial lager into a 16oz can while also having a different label color, GOLD. I know that would be better during the Olympics but how does this look?….

…oh and we still refuse to spell light correctly. What do you think sirs?

Where are the Tribbles?

Shmaltz-Star-Trek-Golden-Anniversary-Ale-
Shmaltz Brewing has taken the bold mantle of releasing a new Star Trek golden ale. The beer which celebrates the 50th Anniversary of Star Trek Series created by Gene Roddenberry’s has the curious sub-title of “The Trouble with Tribbles” and yet the label just has the starship Enterprise on it.

I can totally see a series of 50th Anniversary beers with Tribbles as well as Spock, Romulans, Khan and certainly Sulu. Or the same beer, just with different labels. But the design seems a little contradictory to me.

Let’s hope the beer itself will be a new frontier.