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Sports & A Beer – Beer Prices

In July, I went to Providence Park in Portland to see the Thorns V Wrexham in a friendly. I would have enjoyed having a beer at the game but even a vending machine 12oz can of Pub Beer from 10 Barrel was $8.00 and draft options were around $12.00.

Fast forward and I see the average beer prices for Premier League clubs and I nearly fell out of my chair.

Even at a $1.31 exchange rate, the high end is about $8.00. The high end. $8.00 ain’t getting me a half a soda at the new Intuit Dome here in Los Angeles. Everything about attending professional sports in the U.S. is expensive and I get that overcharging beer leads to less drunken and rowdy behavior during the game but it also leads to fans drinking it all before the game at tailgates.

If the Premier League can do it, so to other leagues.

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Alt and Smokey

El Segundo Brewing is up to their third collaboration with noted home brewer John Palmer.  First was a Dunkelbock and second was a Czech Dark Lager and now their is a Smoked Altbier.

Altbier is a Düsseldorf classic but this has a smoked malt twist.  Beechwood to be precise.  

Maybe when they get to a fourth European style, they will do a mixed four-pack.

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Tilray Did What?

Like so much spent grain, Canadian cannabis company, Tilray is dumping a who’s who of Oregon brewing talent from 10 Barrel Brewing in Bend.

Gone is former Barley Brown’s brewmaster Shawn Kelso, former brewmaster Jimmy Seifrit, former Bend Brewing brewmaster Ian Larkin and most notably GABF medal machine, Tonya Cornett.

You can write a book (others have) about the malfeasance of SABInBev but at least they were not stupid enough to cut loose that murderers row of brewing know how.  It would be the equivalent of the Kansas City Chiefs, waiving Mahomes, Kelce and Coach Reid in one fell swoop.

This is, unfortunately, typical corporate shortsightedness.  Keeping talent happy and hoppy is not valued as much as profit.  And what is thought of now as cost savings is going to end up losing them customers in the short term and will also introduce more competition in the long term as those brewers either start their own places or go to a brewery and bring their ‘rizz with them.

It takes a special attitude for a large corporation to grow a small company under its banner and most do not have the people skills or vision to accomplish it.  Tilray has shown their true colors.

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Oktoberfest SoCal – Part 1

Throughout the month, I will be highlighting some Festbiers from Los Angeles ( and adjacent county ) breweries that will be readily available for your Germanic beer needs, here is post # 1…

Around the horn, clockwise, we have Oaktoberfest, a classic from Firestone Walker, Bear Ears from Brouwerij West, Huftgold from El Segundo Brewing and Das Hof from Hermosa Brewing.

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Review – Full Pour Magazine

I admit until I saw Issue 6 of Full Pour on a newstand recently, I did not know of its existence as a fancy quarterly beverage magazine.

But now that I do, I need to dive in and see what is inside the covers…

FP covers wine, beer, spirits and then infused? before non-alc and most of the articles inside are a page or two to start with before kicking into the features section which are not that much longer. Now I usually write very concisely but I felt many of the articles could have been expanded. There were 19 separate ones in this issue. Dropping it down to 15 and adding more detail would make it more engrossing. Especially the piece about craft brewing in India which I wished had more about some of the breweries. Or a map maybe. The other thing that riled me was that were as many cannabis drink articles as beer ones.

On the plus side, I was thankful for the charitable ads inside that were sponsored by advertisers. Always good to see people making an effort at being community based. The variety of articles was impressive as well.

For a magazine that is $20 a pop the bar has to be set quite high and while close, at least this issue, didn’t quite reach it.

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Tick Tock

It is only a matter of time before user of TikTok could be seeing advertising from alcohol companies as their advertising policy guidelines have been recently updated.

Since I have only have bandwidth for Facebook and Instagram, I have never been on the app so I can not gauge the usefulness of it for craft brewery marketing. Also considering the congressional fire it is under, I do not know how or in what form it might be in going forward. But any loosening of Puritanical strings is good in my book.

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Cookies, Cream and Stout

I do not need any nostalgia when it comes to ice cream. I will have it every day to keep it in mind if needed but Radiant Beer Co. has a new late summer stout to maybe pair with a pint…

Nostalgic Vibes is a cookies and cream ice cream cone pastry stout. Using Cacao nibs, Comoros Vanilla Beans, crushed chocolate sandwich cookies and waffle cone pieces.

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Variety Box of Solitude

Topa Topa Brewing is setting out their first variety6-pack just before Labor Day weekend. The Solitude Series IPA Mixed Pack harkens back to the single hop IPA craze of years past.

You will get two beers each of Mosaic, Citra and Talus.  Here are the brewers notes from Brewmaster Casey Harris – “Mosaic has always been a standout hop, as it’s so diverse in its flavor and aroma with an array of fruity, tropical, and earthy notes. Citra is one of my favorites, and kind of finds its way into a lot of our beers – perfect for rounding things out with its strong citrus qualities. Talus is a new one, and it’s really a unique hop with intense flavors of grapefruit, stone fruit, and oak.”

There is also an “interactive QR code on the base of the mixed 6-pack provides an opportunity to share feedback on which hop pleases their palate the most.”  If this sells well, I would expect another set of three hops in box 2.

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Review – Patio Project from Beachwood – Can 1

This month, as a bit of a scientific lark, I am going to review the same beer weeks apart to see if any differences can be found. I chose Patio Project IPA from Beachwood Brewing as the test subject after picking it for the beer shopping list post last month.

As you can see from the above photo, it was canned up on 8/1/24. For this review, the first can was tasted on 8/16/24. I will taste can two and can three later.

PP pours a light yellow in color with bubbles flying upward in the glass. At first, it seems slight but this has a very solid dank base to it. The malt texture is not letting itself be left behind here as it is near equal to the hops. Any fruit notes from the hops come off as dried citrus to me.