In this time of major uncertainty, thoughts run to how to get people to the taproom. For a brewery, a pint over the bar is the best profit margin you can get especially with looming aluminum price increases.
There are trivia nights, painting nights, comedy nights, food trucks and all manner of events to get people into breweries.
But there are other deeper cuts that could be tried as well. I am not a fan of babies / toddlers / young’ins but I am probably in a minority so what can you do to bring parents in and create an environment that they want to return to. Perhaps a new parents meet-up where you cut the price on N/A drinks so when parent can imbibe. Or how about creating a quiet night for parents with autistic children who may feel that a taproom is too loud for an outing.
You can have nights for local sports teams but how about going deeper and having a women’s March Madness day to bring in a crowd that is truly growing. How about a book exchange to see if you can get introverts, like me, down to get even more reading material.
Or you can just program what every other brewery is doing.
Peel the Label is an infrequent series with no photos or links. Just opinion.