From a recent Lost Abbey press release, “Get ready to crank the stereo up to 12. In January 2012, The Lost Abbey will begin a year-long series of special edition beer releases inspired by classic rock anthems invoking Heaven and Hell. Each month the brewery will release one new beer, culminating in December with a complete boxed gift set of all twelve. Each “track” released will be limited to a total of 450 bottles and available exclusively in the brewery’s tasting room.”
Sounds like a great idea. Blast the tune while mashing and hopping. Fits with the sinners and saints thing they have going.
“The Box Set releases are divided into three collections of four titles each:
Re-Masters – Barrel-aged spins of The Lost Abbey mainstays
Re-Mixes – New blends created from The Lost Abbey archives
Fresh Tracks – All new beers brewed specifically for Box Set”
Very High Fidelity but a good way to keep the creative juices flowing.
“Each release will be offered in a 375ml corked, hood-and-wire format and include its own original art. Beers will represent the full gamut of The Lost Abbey’s signature stylings, including fruit and spiced beers, wood-aged brews, sours, wild, and spontaneously-fermented ales.”
This is a great part. No need to go the monster size bottle route here.
“Because of the extremely limited nature of these beers, there will be no general distribution of Box Set releases. Individual tracks, priced at $15 each, will be available exclusively in the brewery tasting room on a first come, first serve basis and will be required to be opened and consumed on premises to prevent unauthorized re-distribution. Empty bottles may be taken off premises but will include measures to prevent counterfeit re-packaging.”
OK. Seems a bit extreme. But what “measures” are they going to do to the bottles? Why bottle it at all? Just keg it and give people a label sticker and let them collect them like baseball cards. Saves you TTB trouble too and anyone who buys a bottle with that sticker on it will eventually find out they have been suckered.
“The first track, an ode to Van Halen’s 1978 anthem, “Runnin’ With The Devil”, is scheduled for release January 21, 2012. Details will be available on The Lost Abbey website in mid-January. Subsequent tracks will be released the third Saturday of each month throughout the year, culminating in the release of the full 12-bottle packaged gift set in early December.”
Do you have to drink the gift set in one sitting in the tasting room? Good choice of starting song though.