Two Twists to L.A. Beer Week

It is now September and the celebration of all things craft beer in L.A. starts in less than three weeks!

This year there will be two special programs running during the extended week. First is a L.A. Beer Week passport. And anyone who is considering or has already bought tickets for the finale festival at Union Station should get in on this. All you have to do is have fun and drink beer at four types of LA Beer Week events. Visit a brewery. Get a sticker for your passport. Attend a special beer event. Get another sticker for your passport. And if you complete this mission (not impossible by the way), all you have to do is turn in your completed passport at the Union Station festival to receive a token for a $1 bottle of Unity 2012. Seriously! One Dollar for a full bottle of Prickly Pear Rye Berliner Weisse.

Secondly is “Caps for Caps”! A fun bottle cap hunt. Visit participating bottle shops in the L.A. area and pick up a beer from the cooler that has the LA Beer Week sticker on it. Or save a bottle cap from a brewery based here in L.A. County. Collect 12 and you can turn them in for a rockin’ LA Beer Week hat either at the festival or at Beer Belly or Eagle Rock Brewery. (Where they have really great beer that tastes even better with the “official” hat on.)

More information on these special promotions will be coming shortly including the link to print a passport and a list of the stores that will be participating in “Caps for Caps”.

Thanks in advance for talking about L.A. Beer Week on your blogs, your Twitter feeds or Facebook pages and get as many people out to events as you can. And please pass the information on to anyone who you think would benefit from it and/or can spread the word to people not “inside” the craft beer world.