When people ask me why I am not fond of SABInBev, I do mention that the beer is the equivalent of tacos to Taco Bell but that primarily they seem to enjoy being the bully.

Sometimes bullies get popped on the nose though. Case in point the $5 million compromise fine levied by the TTB.

The payment is for alleged violations of the Federal Alcohol Administration (FAA) Act occurred way back in time between July 1, 2016, and December 31, 2018. Most involving stadium and arena concessions which they sure aren’t making 5 million on right now.

Shitty little actions such as giving sponsorships but only if they can be the sole vendor, providing equipment in exchange for sales, paying for new draft systems, giving product for less than market value, hiding behind a third party to do the same.

Now, this fine is not much to SABInBev. But they do need to be reminded, like bullies everywhere, that they have to toe a least “a line”.