Thought it Was Orange

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I am going through a bit of a phase where I am in search of traditional solid examples of styles.  I enjoy the creative impulse that brewers are following but it seems to be a bit aggressive at times.  Maybe a plain Wit won’t sell even with the combined might of Terrapin and New Belgium but why make a Dark Wit, then add rye, then “Imperialize” it and then barrel age it?  Seems over the top to me.  The Rye Wit sounds better to me.