It is probably too early but if Sierra Nevada can release their holiday IPA closer to summer than Christmas well, then I have a little extra latitude when it comes to predicting 2026 in November.
Prediction # 1 – worsening politics will lead to a temporary drinking bump.
To say it has been a turbulent 2025 is an understatement. And I expect more of the same for the Grand Dame USA next year. It is pretty grim which may lead some to party like it’s 1999 but then when it inevitably gets even worse and the rise and fall becomes more obvious sales will head back downward.
Prediction # 2 – more closures ahead
I try not to be the boy who called wolf especially when things are good now compared to 25 years ago but I fear that more closings are coming as tariffs and a reeling economy shrink profit margins even more.
Prediction # 3 – a new beer trend will emerge
I will not predict what the style or sub-style will be but it has been a hot minute since the last real craft beer trend and though it may be a short-lived brut IPA experience, it could also be a longer term niche that shows ups.