PRSC, the People’s Republic of South Central has their own BiB beer. And the label is striking and glamorous and beautiful. Almost makes one want to drink straight from the can despite IPAs needing to be in a glass.
Weathered Souls Brewing Company have a Black Is Beautiful sequel coming out this summer and it is a Hazy IPA which will benefit the NB2A (National Black Brewers Association) The label mock- up is below. Hopefully we will see lots of breweries jumping on board for this initiative.
Sometimes, I let the press release take the wheel, especially when it is something important, so read on and I will have comments below.
“Rahr Corporation and craft brewing industry leader Marcus Baskerville today announced the launch of a new, first-of-its-kind incubation program aimed at supporting and creating space for underrepresented groups in the craft brewing industry. The Harriet Baskerville Incubation Program will provide structured brewing education, training, professional mentorship, and resources to women and Black, Indigenous and People of Color (BIPOC) brewers.
The program will be housed in Baskerville’s new Weathered Souls Brewing Co. location opening later this year in Charlotte, North Carolina, and targets brewers who are transitioning to professional commercial brewing and planning to either start or own a brewery. Over the course of one year, 12 brewers will be selected to travel to Weathered Souls for a monthlong immersive program. Rahr Corporation has committed $100,000 to fully fund the program’s first year.
“We are proud to support this unique program that is actively taking steps to diversify our industry and broaden its appeal,” said Rahr Corporation President and CEO Willie Rahr. “Our company believes that fostering a more diverse and inclusive industry is not only morally imperative but can also be a driver of growth for craft beer. Through this partnership, we can help build a stronger and more sustainable brewing industry for future generations.”
According to 2020 data from the Brewers Association, there are approximately 8,800 breweries in the U.S., and less than 65 are Black-owned. And while 22% of the country’s breweries have women in ownership, partnership or majority shareholder roles, women represent only 7.5% of actual brewers.
“Even with the unprecedented growth and popularity of the craft beer movement, women and people of color continue to be left out,” said Baskerville, founder and leader of the program. “Named after my grandmother, the Harriet Baskerville Incubation Program will provide opportunities for those who are underrepresented in our industry to gain hands-on training and education in brewing – hopefully jump-starting incredible careers.”
Participants will learn about brewery maintenance and brewing beer on professional equipment; malting and analytical tests related to brewing practices; yeast propagation, cell counting, viability and health; and how to create, finance and market a sustainable brewing program. They will have access to Rahr’s technical experts and premium products.”
This is basic teamwork here. Find and train and then they will push the ball forward with you in the future. And since the mood towards quotas and hiring seems to be negative at the moment, this training probably won’t be pushed overall and needs to be pulled instead. I hope this program works and can seed breweries all across the country.
As with past recaps, here are notes that I found of interest….
- Very hard to get donation data back from breweries. Baskerville has received a skosh over 400 survey replies out of 1,200 participants
- Wal-Mart has entered into selling the beer and that has worked out well so far
- Black is Beautiful has gone into hoodies, chocolate and bourbon
- some days Baskerville has been interviewed from 8am to 8pm
- Baskerville has tasted 45-50 of the BiB beers with Fremont and the Alchemist being noteworthy
- was happy to second heritage breweries like Stone and Russian River join in
- Weathered Souls has the #1 IPA in San Antonio
- the brewery was heavily impacted by the snow storms in Texas and followed other brewery lead said in providing drinking water
- Baskerville was wearing a Laker shirt in SAN ANTONIO!
Pours a clear yellow with a fluffy head to it. Citra and Nelson hops. Aroma is neutral with a taste by bit of citrus detected. Harsh orange and lemon taste. Very wet mouthfeel to it. Alcohol really shows and still tastes like a higher alcohol beer.
Before we close up the books on August, I have another Black is Beautiful beer to review, this one from Indie Brewing Co.
Dark and toasty. Getting that bitter New Orleans chicory / coffee taste. Pretty one note overall. On the plus side, has a decent smoothness to it. Also has a bit of a perfume aroma that I like. Like a cafe mocha that was light on the chocolate.
Pours s dark brown/ black mix. Big espresso head of foam. Burnt notes big here. Lowest abv of the trio. Chicory. Coffee. A bit watery but only just barely so. Direct and simple.
Los Angeles Ale Works
Pours a dark black. Coconut strong to start. Lovely aroma. Sorta like a salted caramel. Sweet and salt. Tilted a bit much to the salt side though in the end. Does not taste 10%.
Cinnamon is the dominant flavor here. Alcohol more prevalent here too. Very smooth mouthfeel. Sorta like a fall coffee drink. Minor roast notes. Minor sweetness.