Learning to be Weathered

Sometimes, I let the press release take the wheel, especially when it is something important, so read on and I will have comments below.

“Rahr Corporation and craft brewing industry leader Marcus Baskerville today announced the launch of a new, first-of-its-kind incubation program aimed at supporting and creating space for underrepresented groups in the craft brewing industry. The Harriet Baskerville Incubation Program will provide structured brewing education, training, professional mentorship, and resources to women and Black, Indigenous and People of Color (BIPOC) brewers.

The program will be housed in Baskerville’s new Weathered Souls Brewing Co. location opening later this year in Charlotte, North Carolina, and targets brewers who are transitioning to professional commercial brewing and planning to either start or own a brewery. Over the course of one year, 12 brewers will be selected to travel to Weathered Souls for a monthlong immersive program. Rahr Corporation has committed $100,000 to fully fund the program’s first year.

“We are proud to support this unique program that is actively taking steps to diversify our industry and broaden its appeal,” said Rahr Corporation President and CEO Willie Rahr. “Our company believes that fostering a more diverse and inclusive industry is not only morally imperative but can also be a driver of growth for craft beer. Through this partnership, we can help build a stronger and more sustainable brewing industry for future generations.”

According to 2020 data from the Brewers Association, there are approximately 8,800 breweries in the U.S., and less than 65 are Black-owned. And while 22% of the country’s breweries have women in ownership, partnership or majority shareholder roles, women represent only 7.5% of actual brewers.

“Even with the unprecedented growth and popularity of the craft beer movement, women and people of color continue to be left out,” said Baskerville, founder and leader of the program. “Named after my grandmother, the Harriet Baskerville Incubation Program will provide opportunities for those who are underrepresented in our industry to gain hands-on training and education in brewing – hopefully jump-starting incredible careers.”

Participants will learn about brewery maintenance and brewing beer on professional equipment; malting and analytical tests related to brewing practices; yeast propagation, cell counting, viability and health; and how to create, finance and market a sustainable brewing program. They will have access to Rahr’s technical experts and premium products.”

This is basic teamwork here. Find and train and then they will push the ball forward with you in the future. And since the mood towards quotas and hiring seems to be negative at the moment, this training probably won’t be pushed overall and needs to be pulled instead. I hope this program works and can seed breweries all across the country.

NAGBW – Marcus Baskerville from Weathered Souls Brewing

The NAGBW hosted another illuminating beer discussion this time with Marcus Baskerville from Weathered Souls Brewing the brewer and brewery behind the Black is Beautiful cause.

As with past recaps, here are notes that I found of interest….

  • Very hard to get donation data back from breweries. Baskerville has received a skosh over 400 survey replies out of 1,200 participants
  • Wal-Mart has entered into selling the beer and that has worked out well so far
  • Black is Beautiful has gone into hoodies, chocolate and bourbon
  • some days Baskerville has been interviewed from 8am to 8pm
  • Baskerville has tasted 45-50 of the BiB beers with Fremont and the Alchemist being noteworthy
  • was happy to second heritage breweries like Stone and Russian River join in
  • Weathered Souls has the #1 IPA in San Antonio
  • the brewery was heavily impacted by the snow storms in Texas and followed other brewery lead said in providing drinking water
  • Baskerville was wearing a Laker shirt in SAN ANTONIO!

Review – Diego Antonio IPA from AleSmith and Weathered Souls

Earlier this month, I reviewed some Black is Beautiful beers which was started by Weathered Souls Brewing, to end the month, I wanted to review a collaboration done with AleSmith.

Pours a clear yellow with a fluffy head to it. Citra and Nelson hops. Aroma is neutral with a taste by bit of citrus detected. Harsh orange and lemon taste. Very wet mouthfeel to it.  Alcohol really shows and still tastes like a higher alcohol beer.

Featured Review – Black is Beautiful x3

I rounded up three of the local versions of the Weathered Souls Black is Beautiful beers to review in one big post. Smog City, Los Angeles Ale Works and Ogopogo.

Smog City
Pours s dark brown/ black mix. Big espresso head of foam. Burnt notes big here. Lowest abv of the trio. Chicory. Coffee. A bit watery but only just barely so. Direct and simple.

Los Angeles Ale Works
Pours a dark black. Coconut strong to start. Lovely aroma. Sorta like a salted caramel. Sweet and salt. Tilted a bit much to the salt side though in the end. Does not taste 10%.

Ogopogo
Cinnamon is the dominant flavor here. Alcohol more prevalent here too. Very smooth mouthfeel. Sorta like a fall coffee drink. Minor roast notes. Minor sweetness.

Saints

I love me a clever beer name and a clever collaboration beer name adds just an extra layer of difficulty but AleSmith and the Weathered Souls crew have cone up with a great one for their combined IPA. Plus the saintly artwork is cool too.

Beautiful

We just had the All Together nationwide collab and now, we get another one, this time due to the work of Weathered Souls Brewing’s “Black Is Beautiful Initiative.”

The goal of the San Antonio brewery “is to create a collaborative effort among the brewing community and its customers, in an attempt to bring awareness to the injustices that many people of color face daily.

The mission is to show that the brewing community is an inclusive place for everyone of any color.”

Be on the lookout in July for local Los Angeles versions.

A portion of the proceeds from the sale of this beer will be going to the Black Visions Collective, Campaign Zero, the Innocence Project, and the National Bail Out.


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