On Point

Target and craft beer aren’t usually mentioned in the same sentence often but since they pushed into the grocery aisle they have added beer, wine and spirits. To this point, I have not purchased craft beer at a Target since the selection seems just a tiny bit sku’d to the SABInBevMiller distribution side of life with only four or five bombers and some bigger often seen like Sierra Nevada Pale.
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But now, they seem to be changing things up. Starting with a location in Denver, Target has moved the beer to the front of the store and put it in a walk-in cooler. It is the first of possibly more “beer caves” as the Minnesota company calls them.
Other Target locations in Illinois seem to stock not only the widely available Goose Island but also Two Brothers and Revolution. How deep the stock is and who is doing the buying probably dictate what we see on shelves.

You probably won’t walk out with a rare beer but if they can start stocking local flagship beers it could be a great place to stock up for larger gatherings.

Beer Target

Seems like Target is starting the test phase for having a cafe inside stores that serves beer and wine and may allow for people to take their cup in hand and wander the aisles.
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Now this might just be interwebs “truth” and not likely to ever happen but I thought that of Starbucks selling wine and beer “after hours” and now they are trying to get liquor licenses in the towns to the east and north of me.

As a friend of mine pointed out, it seems ripe for lawsuits. Spilled beer dumped on floors and drunk patrons reaching for items on a top shelf could lead to all sorts of issues.

I say pay attention to your shopping when you are shopping and pay attention to your drinking when you are drinking.